Communication is said to take place when an idea is transmitted from one point and is understood at another point. It is essential that both the sender and the receiver understand just what is to be communicated. If the sender has not chosen an effective means of expressing his or her idea, nor proper evidence to support the idea, it is unlikely that the receiver will accept or understand the message.

Unions exist to serve the interests of their members. Union offices are elected by the members to administer the affairs of the union. This democratic process imposes upon all union officials the obligation to communicate with the membership on matters that may influence the pursuit of the members’ interests as individuals and as members of the union.

The members are entitled to know their rights and obligations afforded by membership in the union. The activities of union officers that are directed at the achievement of objectives for the union should be known to the members. All activities of the union should be well-publicized. No union member should be allowed the excuse of, “I didn’t hear or see a word about it.”

Lack of communication within an organization can seriously weaken unity of purpose and direction, and from this, lower the effectiveness of the whole organization.

Communication is the means by which we relate to each other. Effective communication promotes understanding, acceptance and action. Ineffective or inadequate communication fosters suspicion, misunderstanding and hostility. Members cannot adopt positive courses of action unless they are informed.